Hey Suchandana P. I'm a big fan of keeping BDRs on the phone instead of clicking buttons to send hundreds of templated, generic emails that struggle to book meetings. I’d recommend a power dialer like Salesfinity, Nooks, or Orum for the calling, with a separate team member orchestrating the email on their behalf. There's some nuance depending on what your BDRs are targeting. Whether it's cold outreach or marketing lead follow-up, massive ICP versus tightly defined ABM outreach, and the integration piece with any existing tools/CRM. If you've got any more info on what your current stack looks like, I could narrow down some specific suggestions for you. Feel free to DM me with any questions.
Randeep W. What does your email offer look like? Do you have a free trial? If you're messaging isn't good enough over email, then I worry about the effectiveness of your LinkedIn Ad messaging, which is way more expensive. I'd suggest scaling back the LinkedIn Ads and scaling up your efforts over email. It's much easier to test messaging and offers over email, you can pivot faster, and it should have a much lower cost per interested lead. You'd likely get more return from digital ads once your messaging has been proven and your ICP clearly defined. There are a lot of cool and clever plays with cold email that involve AI, automation, enrichment, and personalization. If you're running static, generic templates in Apollo and not seeing much success, it could be a decent time to re-evaluate this part of your GTM motion. Shoot me a DM if you're open to sharing some ideas.
Yeah, totally fair, “spreadsheet” probably doesn’t do Clay justice, it’s definitely a smart one. And I get what you mean on credit management when the workflows are set up right. What’s really interesting for me is the automation layer beyond list-building. For example, say an outbound campaign based on hiring signals drives someone to the website. How can you recognize that visitor, connect them back to their existing profile/journey, and then automatically extend the campaign while taking all of that into context? That's where I see many companies struggle or hit bottlenecks. To ensure that leads don't blindly get enrolled in a never-ending series of one-off campaigns, I often see human AEs or SDRs spend a considerable amount of time digging through the CRM and trying to surface all the data points needed to craft a timely and relevant follow-up message.
Hey Vincent Tapistro is more of a GTM workflow platform than it is a spreadsheet/database. Think of it like having AI agents that watch the market, update account profiles in real-time, and then automatically kick-off the right sales or marketing workflow. Rather than manually building and enriching lists and pushing them to different platforms, you would create workflows to run personalized end-to-end GTM plays automatically in real-time. Tapistro also uses "prospect profiles" when you enrich leads that combine multiple signals/enrichments in one place. So you don't spend as many credits enriching the same leads over and over across different tables/campaigns. Once something is enriched, you can use that information in any workflow. Here's a quick breakdown on other differentiators: https://www.tapistro.com/tapistro-vs-spreadsheets
Hey Rahul W. some type of AI workflow could help to enrich your ICP accounts for scoring (fit, demographics, intent) and prioritization. One suggestion to keep costs down and simplify is to consolidate your stack. Not sure what you know about Tapistro, but it could replace your current tools and handle data, enrichment, signals/triggers, and email/LinkedIn outreach in a single platform. Happy to share more info or show how you could orchestrate GTM workflows that combine the six tools you mentioned.
I think there are a lot of great sellers who actually don't try to sell. They are naturally good at identifying problems and communicating solutions. That said, I could see how communicating "I'm here to sell you" could also work. Something I've learned from thousands of cold calls and coaching hundreds of SDRs is that there is value in that kind of direct honesty. Many new SDRs struggle when answering a screening question like "Is this a sales call?" Reps would say something like "No, I'm just looking to introduce a product/solution" but this still screams sales call to the person on the other end. So, an alternative is to own the question and say "Yes," but then put that into context. Like clarifying you hope it could be a sales call, but aren't sure yet if there's a problem you can solve. Or it could be a sales call if they're facing the same challenges you typically encounter with similar teams. I think many buyers already assume that sellers are there to sell them, so leaning into that couldn't hurt. But if you're genuinely not there to sell them, then authentically communicating that could also be valid. Focusing on understanding the problem and helping the prospect find the best solution, even if it means losing the sale. Guess I see both sides of the coin. If you happen to have the LinkedIn post, I'm curious to take a look.
Hey Tejas M., there are many tools like Smartlead, Instantly, EmailBison, or even your CRM that can get the job done. But context matters if you're looking for engagement. Is the visitor a target persona or ICP account? Are they a new or repeat visitor? Which content and pages did they visit? If you're enriching and scoring website traffic with signals like this and updating your email message accordingly, you're in a much better position to engage and move traffic down funnel, regardless of which tool you're using for your email. You could make that workflow and send personalized emails straight from something like Tapistro. That way your traffic is enriched and prioritized so high intent visitors are auto-engaged with messaging that's specific to them. Shoot me a dm if you'd like to see what this could look like.
Hey Jacob S. we run plays like this all the time with webinar attendees, website visitors, event attendees, badge scans... Gifts perform well, as does multi-channel outreach (email/LinkedIn). Rarely see "free audits" that perform well, I'd suggest finding a different way to phrase it. You could build the workflow and launch the play straight from something like Tapistro. Happy to share more info if you're open to it.
Hey Tom R., we're still finding value with human SDRs, but having success running AI automation workflows with Tapistro as a support layer. There are some lightweight options you could use to identify intent signals, enrich and score accounts and contacts, and quickly launch personalized outreach over email and LinkedIn. Good for small teams and scaling to support the size of your TAM. Happy to share more info or outline some specific workflows if interested.
