Biggest GTM Automation Gaps and How to Move the Needle | RevGenius

Biggest GTM Automation Gaps and How to Move the Needle | RevGenius

Manuel H.
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Being able to ask questions of the “data”, i.e. “What are three things we can do to move this deal to closure in Q1?”
Leon B.
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Manuel H.: Great question - you're describing the "Insight Gap" that kills most GTM teams. The challenge with "ask questions of the data" is that most CRMs are graveyards of activity logs, not intelligence systems. You can't ask strategic questions of tactical data. What I've seen work: 1. Deal Velocity Signals - Instead of asking "how do we close this?", the system flags when a deal is slowing vs. your historical win patterns. The question becomes "why is this deal 2x slower than similar wins?" 2. Stakeholder Mapping - Most deals stall because we're talking to the wrong person. A "close in Q1" question needs to surface: Who's the economic buyer? Have they engaged? What's their typical decision timeline? 3. Risk Scoring - Automatically flag deals where: no exec engagement in 30+ days, competitor mentioned, or budget discussion hasn't happened. The "three things to close in Q1" answer almost always comes down to: - Get higher in the org - Create urgency (why now vs. Q2?) - Remove a blocker you don't know exists Have you found any tools that actually do this well, or is it still mostly manual analysis?
Jalpa S.
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Two major gaps for us, scaling outreach with AI tools or software and signal detection. I would be interested to know how to scale outbound without increasing my SDR headcount
Leon B.
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Jalpa S. - I'm watching the market collapse in real-time right now (1000+ applicants per role, ghost jobs). The reason you can't scale outbound with humans anymore is that the noise floor is too high. Buyers are inundated. To scale without headcount, you don't need "more emails." You need Signal Architecture. I built a system (Basin::Nexus) that splits the job:
Python Agents scan for intent signals (hiring, funding, tech install) 24/7.
Humans only touch the top 1% of leads that are actually "in market."
This replaced 10 SDRs' worth of manual research for me. If you want to see the architecture diagram, let me know.
Jalpa S.
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Hi Leon B. yes I would be keen to see the architecture diagram
Leon B.
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Great, I'll PM you shortly.
Shreyash C.
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Manuel H. I was speaking with a prospect from decisionx.ai earlier today, and this came up. This is exactly what they’re building for, so thought I’d give them a quick shout-out.