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Best Channels for Healthcare GTM Targeting RCM Profiles in the US

·Mar 26, 2026 07:21 AM·

Hey folks, Has anyone ran Healthcare GTM in the states before, specifically targeting RCM profiles. Want to understand which channels work best for these folks. TIA!

9 comments

· Sorted by Oldest

Abdul R.
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tough to answer in a single response. It's tough, it requires trust and established relationships. These guys have been hearing promises from vendors for years, and in RCM specifically, there are hundreds of competitors. So it's almost impossible to stand out from the noise, especially if you're new to the field. They don't take anything you say at face value. Sales cycles are long too, 12+ months is the norm.
Chaitanya M.
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Hey Abdul R. Would love to hop on a short call to exchange insights Can we connect on LinkedIn to discuss this further
Purvish S.
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Hey Chaitanya, please feel free to DM me Purvish
🙌1
Jonathan B.
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Hey Chaitanya M., currently working with a few SaS organizations selling into hospital systems and can provide some advice. Lets coordinate via email?: [email protected]
Chaitanya M.
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Hey Jonathan B. sure
Megan W.
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One of my partners does this...their market studies usually touch on RCM titles since the principal comes from an RCM background. https://elicitinginsights.com/market-studies/
Chaitanya M.
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Megan W. thanks a ton, these data points are a gold mine May I make a request? Can you possibly connect me to this partner of yours, I'd love to pick their brain about entering this market
Megan W.
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Chaitanya M. They do really amazing work. She's really busy and doesn't do brain-picking sessions, but the sample reports give a lot of great info. That said, I'm in content strategy/GTM and come from a rev cycle background and might be able to help since content is really important in driving trust. Check out LocutusHealth.com and see what you think. (I work off ElicitingInsights studies myself.)
Chaitanya M.
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Thanks for offering Megan, I'll reachout to you when the time is right