AI is moving so fast that it's completely transforming GTM. Even for us that have been in GTM for 10+ years. Thinking about creating something focused to keep your AI GTM skills up to date. What are some things you've heard of and know you need to learn about but for one reason or another you haven't had time (or found the right people to teach you in a non-confusing way)? @channel
Hi Jared, I personally like GTM SKILLS on git hub and pulling those into your bot / ai ecosystem. EDIT: (Forgot to attach these) For example, I like this one from Git Hub github.com/gtm-skills/gtm My Own GTM skills list here. github.com/sitedesigner/gtm-skills and of course, Jesse O. has a good list here too github.com/LeadMagic/gtm-skills At the very least, please follow me on GitHub!! https://github.com/sitedesigner -David Goecke +1-425-466-8650 [email protected] https://www.linkedin.com/in/DavidGoecke/
built a set of revops skills myself. think they would be a good addition to this. Highly founded on my frameworks and expertise. github.com/NEON-Rutger/B2B-revops-skills
Hey Jared R., what I'm trying to figure out is where I should spend my time learning based on what's going to be true in 18 months, v.s. what is true today. I believe that in 18-months, the mass signal outbound play will be exhausted - the market will say enough, as more and more marketers pile into it. I also believe there will be major tool consolidation because only an agency can effectively run so many in their stack. I'm also trying to figure out how does one scale all these AI based strategies - right now, they are very individual centric. This is a great topic and am interested to hear what everyone else is thinking / seeing / doing 🙂
I'm still stuck on the philosophy right now and could use a better understanding of what actually drives and motivates ppl to buy. I’m starting to use it to analyze a buyers behavior beyond the standard “it does the job the buyer needs”
Marta T. tool consolidation is a great question and I think the learning mindset behind how to lean into customer interactions with technology authentically is one way to think about this going into the future because tools will never replace humans. How much time per week do you have to learn these days?
Patrick A. how much do you study the painfulness of the problem that your current and future customers experience?
David G. Every chance I get. Morning Sauna, as I build, in the dojo when being thrown, etc. It's the same mentality when people say they can’t find 40 minutes a day to work out (you can)- I think about this while working out.
Jared R. great idea. I'd love to hear about how, other than the obvious, AI is transforming GTM, what stakeholders need to know and how to keep up. 2c. For me, I'm architecting hybrid human/agentic revenue teams and tools for some growth stage clients and would be great to hear what others are doing
Hey Jared, spot on Because the AI learning curve is getting steeper its very important to know and benchmark but also be nimble enough to move across AI adoption scales What me and my peers are doing is taking -The first step- to understand where do we even fall on the AI Maturity curve for our role. And then Once we know that we can leverage it back to teach us for our own knowledge trajectory and “like a 5 yr old” Feel free to take the assessment and know your AI Maturity (completely spam-free): https://aim.isg-one.com/join-chat/Z5gr2T8Uuxo9iXuK
So many things. 😅 A few that are top of mind for me: • Understanding beyond the fundamentals of AI. I know how to use basics, but I’d love a better understanding of what’s happening behind the scenes and how everything fits together to prevent ai slop and introduce risk/exposure. As I start creating more AI workflows and agents, I want to understand the best practices for ensuring data, permissions, and access remains safe! • An AI prospecting agent that actually works across both marketing and sales. Not just writing emails, but coordinating outreach, learning from engagement, and creating a seamless, personalized customer journey. More than anything, I want to get past the fear of building something that introduces risk. I know how to use the basics, but when it comes to building AI workflows, agents, or automations and giving them access to tools or data with PII. I don’t have enough foundational knowledge of the code AI creates to feel confident that I’m doing it safely. I’d love to understand the “what's being built ” so I can build guardrails or harden what's is being built.
What could be cool is if these “Gongs” actually did psych deep dives too, perhaps we can make a service by leveraging psychologists and battle scarred sellers simulcast.
Anyone wanna make it ? lol I'll code it!
Jordan Ask it to build you a course in Typescript or Python . Ask Ai to help you build AI!
AI maturity sounds like a good idea Id love to take it Jha P.
