Jason B.

Good find Jared R. buried in here is the difference between scaleups and startups, operators and founders, leaders and employees. Stealing this for sure.

This is a good exchange. Love the 'Confident Misunderstanding' term and wondering where it goes from here. There are definate shift in market behavior, at least from my vantage poiint selling into early stage startup CEOs, but more and more rumblings on the topic of buyer's going at it alone only to waste weeks/months and come back to the table. I too am interested in how one would track the confident misunderstanging and or prepare for it. Good stuff Glen T.

brilliant thread, I'm c suite and over 50. Send me “re:” I won't open it. I appreciate when direct, or ballsy creative - opened an email recently that was thanking me for signing up for some event. I opened it not because I thought I somehow signed up for something and forgot, I opened it because most don't have the chutzpah to send that - fair play. If you know your customer and understand emotional triggers…

Happy to contribute, I work with pre-seed to series a founders all the time Leo P.

Here's a good LinkedIn posts for getting started 0 → 1. Happy to share more on scaling that up. Good luck. https://www.linkedin.com/posts/jasoncbennett_bridge-cro-pre-seed-real-work-on-your-real-ugcPost-7470845860340396032-je7C/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAA2Y68BKFwrUfqXK8VIfisF7lzCNbxmdTA

I'm late to the party here and it looks like Adrian stole my thunder but... I work with $1M. - $3M tech startups all the time whose entire revenue is built on relationships and now that well is dry so they hire SDRs, agencies, contractors, you name it and 90%+ end in lost time and money. My recommendation before hiring for outbound/inbound, is to niche down: 1 niche 1 problem 1 solution 1 offer (plain language) select a few channels and metrics, Quickly determine pain resonance, language/market fit with condensed prospect pools, as you find success, incrementally increase audience size. Once you figure out your best channel, stick with it. By then you should have consistent engagement and deal flow. put that in a system and handoff to scaleup (and hold accountable) Doesn't have to be a long drawn out thing. I typically do this in 2 week or 6 week sprints. You can too. TL:DR Don't hire yet niche down, find what works systemize how you work Handoff once you have flow Best of luck jason

Yes and no, IMO. Might be worth a call regardless. She got one of my clients half a million impressions and started small on outbound. Regardless, my first msg stands. Go deep on your buyer and targeting… will save you a ton of headaches (and cash). Best o luck

Gašper Š. you should check out this webinar - https://luma.com/gps5on59 (I know Oleg from Extrovert) and I can also make an intro to founder of gelee.ai - she's a master at LinkedIn outbound.

I'd go linkedIn first and test for signal on a per-persona level. Narrow down then step by step scaling up. This way you are not get shadow banned and your message hit it's mark. The influencer/ABM-style strategy you're describing only works when you have language/market fit with each persona in the buying center. Doesn't take too much time, you can do compressed sprints (3-5 days each), get signal, and ramp from there. Once the 'system' is in place, do that again and again for target audiences.