Strategies for Contacting Website Traffic Identified by RB2B

Tyler H. · 2025-05-29 19:30:55.541284+00

Anyone who uses RB2B or similar to identify website traffic? Curious: What’s the playbook/protocol is for approaching or contacting any visitors it identifies? Do you reach out directly? Feed them into some kind of more-subtle awareness campaign?

Strategies for Contacting Website Traffic Identified by RB2B | RevGenius

Imran P.
·
·
Generally, you want to combine that with other intent signals to understand where they are in their journey. Best to consider them mofu and add them to those kind of campaigns. Bad idea to consider them hand-raisers and pester them for a demo
👀1
Imran P.
·
·
They are already aware, so you need to get to the next stage which is bring them in your audience - build a first party relationship so to speak. That generally works well in our experience
Imran P.
·
·
Happy to share a playbook that we built for our customers
Juan P.
·
·
Good take Imran, would love to see the playbook 🙂
Jared R.
·
·
Amos B. 👀 🏴‍☠️
Andrés a.
·
·
I'm for the playbook too
Jared R.
·
·
🏴‍☠️
Tyler H.
·
·
Thanks all for the thoughts! Any examples of good mofu campaigns or plays that have been helpful? 👀 FWIW: I am not a “real” revops/gtm person, so just learning here. And for right now, I only have RB2B and no other signals in the mix.
Nick M.
·
·
What’s up Tyler H.. I have some thoughts and questions about what signals might mean to you and what you’d find useful. Let me know if you’d like to have a networking call. Whether it’s my product that can help or another in the space….just happy to help.
Jared R.
·
·
Rafael G. Marcos S.
Marcos S.
·
·
You could use it to build a list of website visitors and show them your ads, reach out to them after they perform a specific behavoir on the website. For example, if someone visits your pricing page 2 times triggers a specific "willing to buy" cadence. Then, ideally you end up building different playbooks and workflows based on the users' behavior. If you use Clay, then you could start using RB2B for free following this tutorial. Hope it helps!
Jared R.
·
·
let's goooo Marcos S.!!!
Rafael G.
·
·
Whats the product Tyler H. ?
Jared R.
·
·
now we're activating you
Jared R.
·
·
😛

18 comments