Tyler H. I wrote about how to message your anonymous website visitors here, including examples. Feel free to check it out. Bottom line is that you should assume that these leads already saw your “book a demo” CTA but didn’t click, so something is missing for them to convert. The goal of your outreach is to surface that - be concise, don’t pitch, ask a yes/no question about a potential challenge they might be experiencing.
Shameless plug - at getswan.com we built an ai agent that enables you to build end to end agentic motions for your visitors to identify, qualify, personalize, and send DMs on LI. Our ai agent uses Vector.co amongst other providers (we cover both US and EU), so shoutout to Nick M. and team for building an awesome tool (that’s better than rb2b).
Jared R. thnx for the mention