Hi folks, A quick question! I'm building something with the overlap of customer success and in-app product tours (b2b context) With that said - I'm trying to learn more about how does my ICP change?
Do I still sell to VP/Director/Head of CS ? (Do they have say in in-app changes)
Do I sell to CROs? (Do they have say in in-app changes)
Do I sell to RevOps?
What happens at your org for a tooling like this? or any other thoughts/perspectives you might have on this would be very helpful!
Dhiraj P.: think about it like mapping influence vs. ownership. -->Head/VP of CS usually owns the problem (‘we need better onboarding, retention is dropping’). -->RevOps often owns the systems/process (‘how do we integrate this with Salesforce, Gainsight, etc.’). -->CRO owns the budget priority (‘is improving onboarding/CS worth moving money from pipeline growth?’). In practice, the buying motion usually starts with CS leadership (pain owners), but you’ll hit RevOps during due diligence and CRO when it comes to budget sign-off. My advice: lead with CS to get traction, but design your pitch deck so it speaks the CRO’s language (retention = revenue) and has one clean slide that addresses RevOps concerns (integration, reporting). That way you’re not caught flat-footed when the deal escalates. :)
That is an interesting take! Do you think product teams would also be involved as there is an in-app user facing module as well?
Hey, DM me I would be happy to show you how easy it is to target the job titles you are looking to target and then automate multichannel outreach with AI.
Hi Brian Prokopowich, Will do so when we try to solve that problem efficiently. Currently researching to finalize who is my buyer, who is my influencer, champion - who takes part and who doesn't.
