Lara D.

Dhiraj P.: think about it like mapping influence vs. ownership. -->Head/VP of CS usually owns the problem (‘we need better onboarding, retention is dropping’). -->RevOps often owns the systems/process (‘how do we integrate this with Salesforce, Gainsight, etc.’). -->CRO owns the budget priority (‘is improving onboarding/CS worth moving money from pipeline growth?’). In practice, the buying motion usually starts with CS leadership (pain owners), but you’ll hit RevOps during due diligence and CRO when it comes to budget sign-off. My advice: lead with CS to get traction, but design your pitch deck so it speaks the CRO’s language (retention = revenue) and has one clean slide that addresses RevOps concerns (integration, reporting). That way you’re not caught flat-footed when the deal escalates. :)

Naman, think of it like recruiting your founding team in that you hand-pick, not mass-market. A practical flow I’ve seen work:

That gets you your first cohort without burning money or spraying generic demos. Once you have 3 solid case studies, you have proof to scale outreach with way more leverage. :)

Jacob S. Treat them as ‘warm outbound,’ not email list. Build 3 micro-cohorts by job to be done, then send Looms that reference their in-product behavior. Add a single friction-free offer like ‘monetization audit’ with 72-hour calendar windows. We bumped trial-to-paid by 14 points using that exact pattern. Hope it helps!

Leore S. Security pipeline lifts come from intent layering. What's been working: problem-framed content to build demand, then a sales assist that triggers when first-party behavior crosses a threshold. I would run a 3-asset sequence (threat model checklist, ROI calculator, de-risking guide) and route only named accounts with repeat engagement to an AE. Did this play recently and shortened cycles by 23 percent.

Randeep W., the fastest lever isn’t a new channel it’s clarity plus sequencing. Right now, your LinkedIn ads are just a tax on unproven messaging. Here’s what I’d do in 14 days:

If you want, I can sketch what that sequence looks like against your current funnel so you can see where it leaks.

Applied!

Ambitious and doable if the engine is built right. I would work on these three fast levers for week one:

If helpful, I can DM the exact daily checklist and a dashboard schema.