Impact of AI Tools on Organic Traffic and Inbound Conversions

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Has anyone been able to validate a drop in organic traffic or inbound conversions over the past few months due to the demand for AI tools? We’re seeing some signs that AI tools might be shifting discovery behavior, but I’m curious what you’re seeing on your end. Are you getting any measurable lift in visibility from ChatGPT, Perplexity, or other AI platforms? And for those experimenting with AEO (Answer Engine Optimization), how are you tracking performance or KPIs? Would love to know if others are seeing similar patterns or something completely different. Benjamin H. any insights?

4 comments

· Sorted by Oldest

Abdul S.
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Hey Samuel T. AI tools are changing discovery patterns. Some see drops in organic traffic but gains through ChatGPT or Perplexity. Tracking AEO alongside engagement metrics works best.
Samuel T.
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what tools are you using for AEO performance monitoring?
Abdul S.
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For AEO performance monitoring, I use a mix of Clay for data enrichment, web scraping tools for tracking answer placements, and analytics platforms to measure engagement and click throughs from AI-driven results this gives a clear picture of visibility and impact.
🙏1
Wicky S.
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Samuel T. I'm using https://www.gumshoe.ai/ to monitor our performance

Abdul S.
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Hey Samuel T. AI tools are changing discovery patterns. Some see drops in organic traffic but gains through ChatGPT or Perplexity. Tracking AEO alongside engagement metrics works best.
Samuel T.
·
·
what tools are you using for AEO performance monitoring?
Abdul S.
·
·
For AEO performance monitoring, I use a mix of Clay for data enrichment, web scraping tools for tracking answer placements, and analytics platforms to measure engagement and click throughs from AI-driven results this gives a clear picture of visibility and impact.
🙏1
Wicky S.
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·
Samuel T. I'm using https://www.gumshoe.ai/ to monitor our performance