I’ve been there. Workflows for GTM automation is a wide topic; feels like a bunch of tools/triggers. I would still say the real challenge isn’t the setup, it’s getting the sales team to actually believe in it. Once that happens, things start moving.
What helped me was sitting with the sales/SDR folks and noting their daily journey and struggles... one bottleneck at a time. Sometimes it was leads slipping, sometimes deals stalling. Every team has its version of chaos. We were struggling with co-ordination between multiple outreach channels and automated win-loss analysis before we solved it.
If you’re figuring this out too, happy to swap notes. I can share what clicked for us, what flopped completely, and where automation made life easier instead of noisier.
I'm exploring automation solutions for GTM workflows.
Would anyone be willing to chat about their work? would be great to learn from personal experiences here. Thanks! 🙏
