Seeking Tips on Launching a Free Tool with Zero Budget for Maximum User Engagement | RevGenius

Albin P.
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Hey! Who’s your ICP? Communities and channels really differ from who you’re targeting. There is nothing free (as even the time of the team is costing money 😅) but there are many things that can be low budget - especially in the validation phase. Online content creation is one of the cheapest, but you might have to test many channels and brand voices to find the sweet spot! For low cost products targeting pro-sumer, I heard Product Hunt being a solid channel.
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Geoff K.
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Hey Lola E. A few thoughts:
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I think this is a lot of non-performance driven GTM / acquisition, what pain point do you solve and who’s the ICP?
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From here, it’s identifying how and where to connect - I think this looks different for most companies, but I’d be looking for smaller communities (newsletters, slack groups, etc) to try and leverage here
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What PLG hooks do you have in the product / lead gen?
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how can you take your 1 lead and bring more in the door?
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share this with someone
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Autogen personalized notes / actions
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I might try googling what you think your ICP might search for to find a solution - if there’s reddit threads, roundups, etc, try to get on those lists if appropriate

What you’d do differently starting from scratch
One thing here, I’d consider the distribution channels as much as the lead gen / magnet itself. You need both to work well together A couple resources that might help:
https://www.lennysnewsletter.com/p/how-todays-fastest-growing-b2b-businesses https://www.lennysnewsletter.com/p/how-to-win-your-first-10-b2b-customers
Lola E.
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Albin P. Geoff K. ICP is managers (incl project managers) in remote companies in the SaaS/tech/tech consulting industries. They have recurring meetings with similar structures (cycle planning, huddles, standups, etc). They spend virtually all of their day collaborating- in meetings, answering clarifications, chasing updates. All meetings seem to turn into problem solving discussions that turn into follow-up meetings or ideas without ownership or followthrough. The same voices show up across all meetings, and they don't know how to balance it or engage the rest of their team. More often than not, they leave meetings tired rather than energized, and unsure how to make them better when agendas and prework don't seem to do the trick.
Albin P.
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Amazing! Are the project managers the buyers as well, or just the persona? If they’re the persona: i’ll think about how to get them to talk with the buyer to get the full license and how to help them do that (inspiration: Miro) Would your team be open to do manual reach out on LinkedIn for the first few weeks/months? Not scalable, but it will drive you the real first discussions. At the beginning, I feel like non-scalable is always better than anything else (you can adapt so quickly… and it drives you in talking to real customers. way better! 😄 ) Community of interest for prosumers: indie hackers. Community for “hacky” people: reddit (but they HATE feeling sales-oriented pitches)
Jonathan B.
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Lola E. your current hurdle is going to be trust (having market believe you have their best interest in mind and do what you say you're going to do) then value - can assist here, lets coordinate via email: [email protected]
Phil N.
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influencers is the key, paid on a CPS, lots of free content