Insights on Measurement Ownership: Surprises from Team Transitions

Hey folks, I have a quick question: If you’ve moved measurement ownership between teams, what was the biggest surprise — good or bad?

· Sorted by Oldest

Chandana P.
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We moved SDRs from Sales to reporting to marketing. It increased our mql conversion rate coz of better collaboration
Hasan S.
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For a team transferring ownership of Google Tag Manager (GTM), the biggest surprise is often the shocking state of the container's organization—or lack thereof. Many teams discover a "mishmash of loosely-connected activities" that masquerades as a GTM model, leading to confusion, errors, and an unreliable measurement foundation.

Chandana P.
·
·
We moved SDRs from Sales to reporting to marketing. It increased our mql conversion rate coz of better collaboration
Hasan S.
·
·
For a team transferring ownership of Google Tag Manager (GTM), the biggest surprise is often the shocking state of the container's organization—or lack thereof. Many teams discover a "mishmash of loosely-connected activities" that masquerades as a GTM model, leading to confusion, errors, and an unreliable measurement foundation.