Insights on Measurement Ownership: Surprises from Team Transitions

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Hey folks, I have a quick question: If you’ve moved measurement ownership between teams, what was the biggest surprise — good or bad?

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Chandana P.
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We moved SDRs from Sales to reporting to marketing. It increased our mql conversion rate coz of better collaboration

Chandana P.
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We moved SDRs from Sales to reporting to marketing. It increased our mql conversion rate coz of better collaboration