Key GTM Functions That Still Require Manual Effort Despite Automation

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What's one specific GTM function (e.g., account mapping, territory management, pipeline hygiene) that you would still rely heavily on manual effort for, despite having automation tools available? I'm really curious to hear everyone's thoughts on this!!!

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7 comments

Pat H.
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What's one that you are still relying heavily on manual effort for?
Nandini R.
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For me, it's definitely high level lead filtering
Pat H.
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I run all of my insights gathering manually. I find that most automation and AI tools miss pieces that only a human with deep context will find relevant.
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Aashish R.
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I do performance marketing and we still do a lot of work manually to write copies and creatives for google & linkedin ads. We use AI on the data side of table more.
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Tom R.
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Meeting prep. AI can help compile information but I think it still helps to engage thoughtfully with understanding them than just skim a brief in 5 mins.
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Ayse G.
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GTM has positioning in the process, pricing, market segmentation, you can rely on AI for gathering intel, but human is needed:))
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Aju N.
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I have burned tons of dollars on N8N workflows and other so called GTM automation software but nothing really works perfectly. Human intervention is needed no matter what.
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