Ganesh G. I've got a BDR generating 8-12 SQLs each month for CX solutions. Primarily focused on power dialing CX leaders at mid-market and enterprise accounts. It's been valuable to have as many phone convos as possible to understand where different companies are with their CX stack and strategy. Once we've had those initial discussions over the phone, we follow up over email and LinkedIn. Much better email engagement and reply rate once we've had a chat with the prospect or a colleague who referred us. And we're able to keep the messaging relevant to their specific environment and challenges over the next 6-12 months. Signals like current tech stack, estimated number of customer service agents, and likeliness to consider CX improvements in the next 12 months keep our efforts focused on the right type of accounts. It's more of a hyper-relevant ABM play, than it is a spray and pray approach. Best of luck.
