Introducing Erika Bartucca: Co-Founder of Via AI in Boston

Erika B. · 2025-11-16T15:56:03.393Z

👋 Hey all I'm Erika Bartucca, Co-Founder of Via AI (https://www.connectvia.ai/?utm_source=slack&utm_medium=post&utm_campaign=revgenius) where we're build relationship intelligence to help GTM folks reach target accounts. 📍 Based in Boston, MA :linkedin: Connect with me on LinkedIn - https://www.linkedin.com/in/erika-bartucca/ :exceptionally_fast_parrot: For fun: I love food - eating out, cooking, talking about it. I can give you the best recs in Boston 🍽️ looking forward to learning from you all!

Introducing Erika Bartucca: Co-Founder of Via AI in Boston | RevGenius

6 comments

· Sorted by Oldest

Nicholas P.
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Welcome to RevGenius
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Sourabh A.
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Hey Erika — great to have you here! Via AI looks super interesting, especially for teams leaning deeper into precision GTM. If you ever need support with outbound systems, enrichment, or GTM engineering to complement your product, happy to chat. Best, Sourabh – GTM Expert (panopticanalytics.com) LinkedIn: https://www.linkedin.com/in/sourabh85/
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David G.
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Hey Erika! Welcome to RevGenius! Are you seeing Via AI used mostly by sales teams, or Marketing teams using it too? I'm working on a SOC 2 platform for small startups. One thing I've noticed is security/compliance deals involve multiple stakeholders across different teams. Mapping those relationships and who knows who would be really valuable for that. How does Via AI surfaces those insights, is it pulling from CRM, email, or something else?
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Erika B.
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Thanks David! Our initial customer base are sales people but the core use case is mapping out how to get in touch with any persona at any company. Multithreading across multiple domains at a company is definitely something we’re looking to solve. Our graph pulls paths from our database of relationships along with whatever data source you choose to provide (eg. CRM, LinkedIn, email, etc.).
David G.
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That makes sense. I've worked with a few products in that engagement stage, we should swap stories. One thing I’ve been surprised by building in the SOC 2 space is how often deals don’t fail on requirements, they fail on coordination. Security, product, legal, and sales all have influence, but no one has the full picture. Curious if you’re seeing customers use Via AI in situations where the hard part isn’t outreach, but figuring out who actually influences the decision once multiple teams are involved. sorry for the slow reply... crazy holidays!
Erika B.
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All good - sending you a dm now!