Evan D., VP of Marketing at TitanX, has a 42% CRO booking rate.

@channel Evan D., VP of Marketing at TitanX, has a 42% CRO booking rate. Not 10%. Not 15%. 42%. That's not a better sequence. That's not a better opener. That's a massive ICP shift unlock. Evan stopped trying to create urgency where it didn't exist. Instead he went looking for teams that were structurally required to care about his product. His signal? Job descriptions. Not open roles. The actual JDs for people already in-seat. If someone was hired 9 months ago to build an outbound motion, that priority is baked into the business. It doesn't decay in 48 hours like an intent alert. He pulled JDs for five title sets across 28,000 accounts. Ran AI agents to scan for three signals. Validated against their CRM. Companies fitting the criteria were 15X more likely to become customers. The pipeline they were actively working? Only 6.5X. That 9X gap is where their growth was hiding. They weren't even calling their best accounts. Targeting the wrong cutomers created a 9X opportunity cost. This isn't chasing intent signals that tell you someone did something. Job descriptions tell you how a business is built. Stop convincing people they have a problem. Find the ones who already know. Full breakdown in this week's Revenue Creator.