Comparing Compelling LinkedIn Offers: What Resonates More?

How compelling would this offer be for you: "We'll turn your team into thought leaders on LinkedIn for $20/mo/employee." Vs "We'll help you get 300K impressions in 90 days on Linkedin, for just $20/mo/employee (at least 3 seats required). That's an ad value of around $1000 but with more trust." Which copy do you resonate with more? (PS I'm just quickly coming up with these without much thought just wanna understand what direction to take)

9 comments

Midori V.
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I'd lean toward the first one, although, not sure the value of turning my team into thought leaders. Can you replace it with an outcome?
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Neil W.
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Hmm…I kind of like how the second sound…Got me curious what tools you would give to help me do this
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Rassam
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Very interesting responses. So far it's a tie. Both combined: "Turn your team into visible, trusted voices on LinkedIn -- and hit 300K+ impressions in 90 days. Just $20/mo per employee (min 3 seats)" vs "Give your team the tools to drive 300K+ impressions on LinkedIn — for $20/mo per seat." I like this one the best. What do you think?
Ricardo R.
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Maybe combine both - the second one doesn’t tell me how you’ll do it so I’m a bit suspect
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Neil W.
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I would say the second one. I wouldn’t connect with “turning my team into thought leaders”. But getting 300k impressions in 90 days - I understand that.
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steffan b.
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Rassam shoot me a dm...need a few quick inputs to make it optimal for you
Rassam
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Jason P. that's interesting, I assumed the first one was a bit fluffier. What other companies have you seen with this offering? Just curious steffan b. oh that'd be a lifesaver. Would love to see
steffan b.
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I'm building an AI tool for exactly this kind of question. Want me to run it through and let you know what it says? Could be a fun experiment lol
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Jason P.
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I would reply to the first one. The second message looks just like everybody else out there. Good luck!
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