Looking for Reliable Sources to Identify Companies Using Salesforce Products

Eli K. · 2026-02-12T14:03:53.668Z

Hey all - quick question. Does anyone have a credible source for identifying companies that use any Salesforce product? We currently define TAM based on Salesforce usage. We have Apollo, but I don’t fully trust the data. We also have Clay, but enriching our entire universe (hundreds of thousands of accounts) would be cost-prohibitive — I’d need a reliable way to narrow TAM first before enriching. Would appreciate any recommendations or approaches that have worked well for you.

Looking for Reliable Sources to Identify Companies Using Salesforce Products | RevGenius

9 comments

· Sorted by Oldest

Kevin J.
·
·
Eli K. Quick clarifier, trying to understand the right approach here: 1️⃣ How are you defining TAM exactly (revenue, company size, geography, industry, entry criteria, etc.)? 2️⃣ How deep does IT stack visibility need to be: directional signals, specific Salesforce products/clouds, or validated usage/footprint (e.g., estimated number of users/licenses)? 3️⃣ How will this TAL be activated: light targeting/sequencing, or structured ABM orchestration?
Eli K.
·
·
Kevin J. - the main criteria we need is "do they use Salesforce". From there, we'd hone in on industry, revenue, company size, geo. But our TAM is huge and it's easier to say what industries we don't work with and what countries are not currently in focus. Which is why we need to start with "do they use Salesforce'. Otherwise, we're starting w/ 500,000 accounts. Tech stack can be directional We'd be using this for account tiering for sales prioritization and levels of marketing activation. ABM motion for Tier 1 likely.
Kevin J.
·
·
Eli K. One more factor to consider is scale vs. investment, is there flexibility to invest in a full platform for Tier 1, or should you optimize for a leaner, directional approach across the broader TAM?
Eli K.
·
·
Not really relevant for us
Aidan C.
·
·
hey Eli K.! Don't know if this is exactly helpful but using Exa and OpenFunnel our team built a pretty good signal scraper which scrapes signals like the release of new products, web intent, and hiring signals. Actually I just tried using exa myself for your intent and used this prompt, it worked decently well, but idk if you've already tried using exa. most of the intent signals/usage signals we use come from Exa
Kevin J.
·
·
Eli K. Then the best option is LinkedIn Sales Navigator, it provides the most accurate (up to 80-85% depending on the region) and up-to-date market signals. Which I couple with ZoomInfo Technography option. With SalesNav: Manual checking before contacting and/or ZoomInfo: TAL uploading and Technography at scale
Mike C.
·
·
Sumble 😎
Angela T.
·
·
In the olden days of 7 years ago, I used to use BuiltWith. They would allow you to run lists of users using specific technology based on scraping they webpage
Mark B.
·
·
There are two approaches...
1.
Use a technographic data provider: Kevin J. mentioned ZoomInfo, Angela T. mentioned BuiltWith, there's also HG Insights (regarded as the highest quality in the industry), as well as some wholesalers like CoreSignal have tech install data.
2.
Do a title keyword search to reverse engineer the companies with SFDC. Clay or Airscale are particularly good solutions for this as you can get very specific with keywords, description, and skills. An example would be to pull a list of Contacts that have "SFDC" in their title -- this would of course indicate that the Company they are working with uses Salesforce.
Given the large audience you will pull back, I'd suggest not starting with Technographics, but instead start with your employee counts, industries, and other segmentation before layering in tech install. Tech install data is notoriously 'directional' and not crazy accurate. Technologies that are able to be picked up on the front of a website (think Shopify, Hubspot, etc.) are much easier to pull....the rest of the information is typically collected through job postings. Hope this helps.

Kevin J.
·
·
Eli K. Quick clarifier, trying to understand the right approach here: 1️⃣ How are you defining TAM exactly (revenue, company size, geography, industry, entry criteria, etc.)? 2️⃣ How deep does IT stack visibility need to be: directional signals, specific Salesforce products/clouds, or validated usage/footprint (e.g., estimated number of users/licenses)? 3️⃣ How will this TAL be activated: light targeting/sequencing, or structured ABM orchestration?
Eli K.
·
·
Kevin J. - the main criteria we need is "do they use Salesforce". From there, we'd hone in on industry, revenue, company size, geo. But our TAM is huge and it's easier to say what industries we don't work with and what countries are not currently in focus. Which is why we need to start with "do they use Salesforce'. Otherwise, we're starting w/ 500,000 accounts. Tech stack can be directional We'd be using this for account tiering for sales prioritization and levels of marketing activation. ABM motion for Tier 1 likely.
Kevin J.
·
·
Eli K. One more factor to consider is scale vs. investment, is there flexibility to invest in a full platform for Tier 1, or should you optimize for a leaner, directional approach across the broader TAM?
Eli K.
·
·
Not really relevant for us
Aidan C.
·
·
hey Eli K.! Don't know if this is exactly helpful but using Exa and OpenFunnel our team built a pretty good signal scraper which scrapes signals like the release of new products, web intent, and hiring signals. Actually I just tried using exa myself for your intent and used this prompt, it worked decently well, but idk if you've already tried using exa. most of the intent signals/usage signals we use come from Exa
Kevin J.
·
·
Eli K. Then the best option is LinkedIn Sales Navigator, it provides the most accurate (up to 80-85% depending on the region) and up-to-date market signals. Which I couple with ZoomInfo Technography option. With SalesNav: Manual checking before contacting and/or ZoomInfo: TAL uploading and Technography at scale
Mike C.
·
·
Sumble 😎
Angela T.
·
·
In the olden days of 7 years ago, I used to use BuiltWith. They would allow you to run lists of users using specific technology based on scraping they webpage
Mark B.
·
·
There are two approaches...
1.
Use a technographic data provider: Kevin J. mentioned ZoomInfo, Angela T. mentioned BuiltWith, there's also HG Insights (regarded as the highest quality in the industry), as well as some wholesalers like CoreSignal have tech install data.
2.
Do a title keyword search to reverse engineer the companies with SFDC. Clay or Airscale are particularly good solutions for this as you can get very specific with keywords, description, and skills. An example would be to pull a list of Contacts that have "SFDC" in their title -- this would of course indicate that the Company they are working with uses Salesforce.
Given the large audience you will pull back, I'd suggest not starting with Technographics, but instead start with your employee counts, industries, and other segmentation before layering in tech install. Tech install data is notoriously 'directional' and not crazy accurate. Technologies that are able to be picked up on the front of a website (think Shopify, Hubspot, etc.) are much easier to pull....the rest of the information is typically collected through job postings. Hope this helps.