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Comparing HubSpot's Buyer Intent Tool: Honest Reviews Needed

·Nov 25, 2025 05:16 PM·

Hi everyone. Has anyone used Hubspot's buyer intent and have an honest review of how it compares vs other tools?

12 comments

· Sorted by Oldest

Mike C.
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From my exp, any 'intent' data provided by these big tools are garbage. Best 'intent' data/signals are built, not bought.
Mike C.
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What's your ICP?
James M.
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I tend to agree but it's for a client that wants to better analyze web traffic. ICP is enterprise pharma companies
Harsh N.
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Web traffic is a weak signal in our experience, completely hit or miss. A good set of signals here might be initiatives in the last earning call, new hiring, team transformations, public discussions, etc.
Mike C.
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What does your client sell James M.?
Tom W.
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I’m using it for prospecting by pasting the domains in Hunter and sending cold emails based on that. But otherwise, that’s it
Martin
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Harsh N. what is your process for using earnings calls?
Harsh N.
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Martin we have AI Agents to gather all of the signals. Customizable using prompts. Then we route the info to workflows which can trigger emails/linkedin.
Martin
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Interesting, would you be open for a chat about this as I’m building a system for it at the moment Harsh N. ?
Harsh N.
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sure, dropped a calendar link in your DM.
👌1
kushal M.
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Tend to agree with Mike here. Better building on top of niche data provider like Midbound.
Damian O.
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Hey James M. - Buyer Intent IMO is a bit misleading, we are moving into a more "contextual signal" model ourselves. I think all vendors are very similar right now, so more than the core signal of the intent, I believe that workflow will be the differentiator, signals are everywhere now. Message me if you want to have a quick call.