Anyone else running into SOC 2 requirements earlier in the sales cycle? I’ve talked to a few SaaS founders lately who said enterprise buyers are now asking for compliance proof way sooner than before, sometimes even pre-funding. Curious how other GTM teams are handling that. Are you waiting until Series A to get SOC 2 ready, or tackling it earlier?
We’ve not been asked yet, but we’re getting prepared for enterprise buyers even though we’re a long way off Series A…
Tackling it earlier. We got follow-up questions after sharing SOC2. In our case, InfoSec or CTO get involved the moment data ingestion into our Revenue Intelligence platform requires their approvals.
We did not get the official SOC2 certification yet, but built the product following these guidelines so we explain and show how we follow the guidelines until the badge is official. And yes, it is requested much earlier today because of AI data processing
Absolutely seeing this across SaaS right now. Enterprise buyers have shifted from asking for SOC 2 before onboarding → to asking before the first serious meeting. A lot of early-stage teams think “we’ll do it at Series A,” but by then they’ve already lost: • 1–2 enterprise deals • weeks of engineering time • momentum in the pipeline What’s working well for the teams I speak with is: 🔹 Doing a lightweight SOC 2 readiness early 🔹 Setting up automated evidence collection so work happens in the background 🔹 Having a simple Trust Center to show posture without needing full certification This avoids scrambling later when a big prospect suddenly asks for proof. Would love to hear what others are seeing.
