Understanding the Importance of GTM Tools in Revenue Orchestration and Their Relevance

·Feb 23, 2026 03:38 PM·

Are the GTM tools that fall into the Revenue Orchestration important to you? (if you don't what Revenue Orchestration means you have answered my question). I find this term very abstract.

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3 comments

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Pat H.
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John H. are you replying to someone or is this your own post?
John H.
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my own. I am excited about what these tools with AI can do for automating CRM's but the term for this category generate blank stares from anyone but the most savvy rev ops folks
Leon B.
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Hilarious point. If I weren't deep in the weeds of building these engines every day, I’d probably give you a blank stare too. To me, it’s just GTM Engineering. I’ve been heads-down building a 'Nexus' worker that monitors intent signals (SEC filings, HN, etc.) and pushes them directly into the CRM/Outbound loop. It’s less about the 'category' and more about the autonomous outcome. Are you seeing any tools that are actually delivering on that promise yet, or is it still mostly vaporware?

Pat H.
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John H. are you replying to someone or is this your own post?
John H.
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my own. I am excited about what these tools with AI can do for automating CRM's but the term for this category generate blank stares from anyone but the most savvy rev ops folks
Leon B.
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Hilarious point. If I weren't deep in the weeds of building these engines every day, I’d probably give you a blank stare too. To me, it’s just GTM Engineering. I’ve been heads-down building a 'Nexus' worker that monitors intent signals (SEC filings, HN, etc.) and pushes them directly into the CRM/Outbound loop. It’s less about the 'category' and more about the autonomous outcome. Are you seeing any tools that are actually delivering on that promise yet, or is it still mostly vaporware?