Best Tools to Target Problem-Aware Audiences on LinkedIn for Marketing

·Apr 06, 2026 07:32 PM·

Hey everyone! We're looking to start targeting people that are problem aware on linkedin - people that post about the problems we solve, etc. Are there any good tools on the market that can help us solve for that?

10 comments

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Nicholas P.
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I don't think thats the best approach and theres plenty of tools in the market that solve for that. That's why its not the best approach as they will already have so many DM's, comment, and email reaching out to them. You should think about posting on your profile, execs profile to attract those people to you
Chandana P.
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Nicholas P. Inbound approach is good but takes longer.. why not also go with outbound?? The way Ryan is doing?
Nicholas P.
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You should do it on top of content to attract your ICP, but as I mentioned there is already going to be so many people bombarding them so its a lot harder to actually get through
Nicholas P.
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why not create the inbound approach and add an additional layer of outbound on top of your content
Nicholas P.
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thats where companies are seeing the most success
Nicholas P.
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the channel he mentioned is very noisy
Ryan M.
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The way we've been thinking about it currently is post -> then engage with people who engage with our boosted posts. But we also don't want to oversaturate people's feeds so we're looking to expand to other strategies
Jimmy H.
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Go for quizzes or polls…then reach out… If you do it inside of a LinkedIn Group, you can send unlimited free (non InMail credited) messages to the group members. all the friction of required commenting is nearly completely removed when you ask in a poll or quiz. Compile the results from the polls / quizzes into an article / infographic: now you have a lead magnet as well.
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Ryan M.
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That's a great idea! Thanks Jimmy H.!
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Sanket G.
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Try Bitscale Ryan M.