Anyone using an agency to optimize conversion rates on their websites? We are getting really good in-ICP traffic as seen in our RB2B dashboard but almost no conversions.
That's a great problem to have! 🙂 Are pushing these ICPs to email campaigns for getting them booked in? Typical workflow looks like RB2B -> Clay -> Smartlead
We are doing this manually currently. No luck. Do you have an example of good copy for this?
I think the messaging varies for every business. If you have a messaging that is working for your other outbound channel like LinkedIn, cold emails, you can start with that. I have seen that focusing on filtering, and enriching those leads with clay before handing them to your SDRs and AEs for email, LinkedIn and phone outreach. You could automate sending prospects into Smartlead and HeyReach, then let your reps follow up by call. Michael does a great job of explaining it in this youtube video: https://youtu.be/fPwh0MfGRUs?si=4ehad7c_vPGzIwHt
We do calls and it helps quite a bit. Right now I’m focused on the on-page conversion.
Based on our experience, on page conversions are low for high acv professional services
Aim for some more tofu conversion e.g. offer a content lead magnet, and then retarget
Checking out syft too