LinkedIn Content Strategies for Demand Generation: Let's Share Insights

Jennifer S. · 2025-09-16 19:12:04.899492+00

Hey GTM, how are other RevGenius folks handling LinkedIn content for demand gen, and what’s moving the needle in your experience? I’m helping B2C, B2B e-comm, fintech, and real estate teams craft posts and case studies that convert views into leads. I would love to swap insights.

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LinkedIn Content Strategies for Demand Generation: Let's Share Insights | RevGenius

11 comments

Matt E.
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Jennifer S. - Most people treat LinkedIn content like a broadcast channel. The ones who are winning treat it like a sales funnel. They don't create content to get likes, they create content to attract the right people and start a conversation. I focus on niche problems that will resonate with a very specific persona, I always seek to educate and make sure it sounds human and relatable.
Nicholas P.
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that makes sense in compliance-heavy industries
Nicholas P.
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we see better traction from the founder
Chandana P.
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Jennifer S. It's been consistent. I do work in cybersec, pharmacy (other compliance-heavy industries).. that could be a major readon why
Jennifer S.
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Putri K. Mapping it to ICP is where the real conversations start. A couple things that have helped me:
C.L.E.A.R. Commenting Framework helps turn reactions into nurturing conversations.
Connection Mapping Framework identifies 15–30 key connections to focus outreach on.
Happy to share more examples if you want; it’s all about keeping it practical and doable.
🙌1
Jennifer S.
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Chandana P. Case studies do double duty, building credibility and relatability. I’ve found thought leadership lands better once people already trust you, but the story hook is what gets them there. Have you seen a shift over time, or has it always been the stronger performer for you?
Jennifer S.
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Nicholas P. Totally agree, Nick, content + tracking is such a solid combo. Do you see better traction when posts come from the founder vs. the company page?
Chandana P.
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Case studies framed as stories (problem, solution, result) are converitng better than thought leadership for us
Nicholas P.
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Thanks for the tag Mike C. We are doing both combined of writing LinkedIn content or most social platforms for founders and company pages, and also tracking the post audience to narrow down ICP + outreach
Mike C.
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Nicholas P.
Putri K.
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More on the side of pulling your post audience (reactions etc) > narrow down to your ICP > and start the outreach Would love to chat and see how you're approaching this as well.

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Matt E.
·
·
Jennifer S. - Most people treat LinkedIn content like a broadcast channel. The ones who are winning treat it like a sales funnel. They don't create content to get likes, they create content to attract the right people and start a conversation. I focus on niche problems that will resonate with a very specific persona, I always seek to educate and make sure it sounds human and relatable.
Nicholas P.
·
·
that makes sense in compliance-heavy industries
Nicholas P.
·
·
we see better traction from the founder
Chandana P.
·
·
Jennifer S. It's been consistent. I do work in cybersec, pharmacy (other compliance-heavy industries).. that could be a major readon why
Jennifer S.
·
·
Putri K. Mapping it to ICP is where the real conversations start. A couple things that have helped me:
C.L.E.A.R. Commenting Framework helps turn reactions into nurturing conversations.
Connection Mapping Framework identifies 15–30 key connections to focus outreach on.
Happy to share more examples if you want; it’s all about keeping it practical and doable.
🙌1
Jennifer S.
·
·
Chandana P. Case studies do double duty, building credibility and relatability. I’ve found thought leadership lands better once people already trust you, but the story hook is what gets them there. Have you seen a shift over time, or has it always been the stronger performer for you?
Jennifer S.
·
·
Nicholas P. Totally agree, Nick, content + tracking is such a solid combo. Do you see better traction when posts come from the founder vs. the company page?
Chandana P.
·
·
Case studies framed as stories (problem, solution, result) are converitng better than thought leadership for us
Nicholas P.
·
·
Thanks for the tag Mike C. We are doing both combined of writing LinkedIn content or most social platforms for founders and company pages, and also tracking the post audience to narrow down ICP + outreach
Mike C.
·
·
Nicholas P.
Putri K.
·
·
More on the side of pulling your post audience (reactions etc) > narrow down to your ICP > and start the outreach Would love to chat and see how you're approaching this as well.