Hey all - Anyone willing to share what you’re paying for ZoomInfo and/or Outreach right now? We’re ~100 seats and heading into renewal - trying to benchmark market pricing. Tier/add-ons + $/seat (or annual) + term length would be amazing. DM is totally fine.
following 🙂
One of my clients is paying nearly $200,000 for it, and that's why it's being phased out. I think it's like $180,000. That being said, there are some pretty fantastic competitors to it that are much better on the data perspective you might want to look into before you renew. At a minimum, it can give you leverage in your negotiation, but you also just might find you don't want Zoom info anymore.
Really just depends on which functions you were using and if you need it all in one or if you're okay with a couple of different point solutions.
Tiffany O. what competitors are you recommending
I have been absolutely loving Intentsify (full disclosure I am a partner and a pretty early one, so I've been a fan for a while but I also have probably preferential pricing for my clients or referrals). They do so much that they're not as good at explaining what they can do, but their data quality and sources are infinitely better, and they can do some intent-based scoring naturally with their Salesforce integration for example. Happy to facilitate an intro if somebody would like but I've just really felt like the zoom info is kind of growing into something that doesn't deliver the benefit it used to, but most importantly with the data quality. That being said in 2023 I did help a client consolidate their stack on zoom info but it was only because they were offering such an attractive bundle that moving off of the existing platforms to a consolidated stack for a year was good. This only worked because they knew they were being acquired and wouldn't have to worry about that stack at renewal time.
You could save substantially a lot by looking into 6sense contact acquisition instead of zoom. Also hubspot has sequences that can be a lot cheaper than outreach
Seamless.ai might be worth while
Kyle P. I'm also not a a fan of zoominfo not only for its prohibitive costs but also because it doesn't cover well other regions so it depends if your US centric or want a global reach. Also I'd avoid looking at tools in a siloed way, I totally get that renewals comes at different time of the year this it can be challenging but where we made massive improvements in my previous company in cost savings was also because we setup a mid/long term strategy with tooling and looked to avoid overlap (too many offer the same thing). Now you can buy much cheaper nibble tool that do an excellent job at 1 or 2 specific thing and cost a fraction of the price. We use a company called stakki.io as a third non biased partner (deep expertise in tools features and functionality and with non biased judgment€. I know they CRO now and can make an intro. Finally we incorporated Clay as the orchestration layer to maximise every tool in the stack and ensure AI was used in an end/to/en way rather than being nested inside each individual product. Hope that helps
Kyle P. Definitely the right time to look at value for what you’re paying, not just renewal pricing. A lot of data and outreach tools are optimized for specific regions, which is why global teams often end up carrying multiple vendors, and costs stack up quickly. We’re seeing teams spend heavily across tools, and have addressed this by consolidating into a single platform that taps into 20+ geo-specialized data sources, automatically selecting the best source based on account location. It often turns out far more cost-efficient than maintaining separate regional licenses. Happy to DM more details
Matt S. I totally agree with you especially in terms of increasing the fat coverage across your territory which is often a BIG challenge however you got to be mindful about the credit consumption associated with this (there are ways around it though) and I did talk about Clay at the end of my message above 😉 seems like my reply was too long. 😂
Clay is definitely a top player. There's a few that just really do a good job. I think it was Jon Miller who said this, but I would never sign a multi-year engagement right now because you have no idea what's going to be available next year.
Can anyone drop the link to clay here ???
