Is G2 Still a Viable Channel for Reviews Amid AI Search Trends? | RevGenius

Is G2 Still a Viable Channel for Reviews Amid AI Search Trends?

Hey All, I've been reading lately that AI Search / AI Overview / AEO etc. is slowly killing G2, and a quick glance at their organic traffic over time seems to corroborate this narrative. My question for any growth marketing / demand gen folks here is, do you think it's still worth investing in sourcing G2 reviews from net promoters and champions, or is G2 no longer a viable acquisition channel?

7 comments

Sai M.
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following along
Alan H.
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One counterpoint - I believe some LLMs do reference G2 content for their answers. But even so, does that warrant deprioritizing G2 review sourcing efforts if it's now one of several data points referenced by LLMS, when G2 used to be the de facto 3rd party software review site?
Kejal S.
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interesting thread - also a question i have - if an LLM uses a source (in this case G2), will that count as a "visitor" and be captured in the traffic metric or is this all API driven and hence no traffic impact?
Alan H.
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Kejal S. I asked ChatGPT your Q: 🧠 If an LLM "uses" G2 as a source, will that count as website traffic? ✅ Yes — if it's browser-based crawling or retrieval (e.g., like Googlebot or Perplexity)
Tools that crawl websites to ingest content (like Perplexity, Bingbot, or archive bots) typically register as traffic in tools like Semrush, Similarweb, or even G2's internal analytics.
If an LLM or AI assistant (e.g., Perplexity, Brave Search, Neeva before sunset) visits G2.com as part of a retrieval process:
It likely sends an HTTP GET request
That can be counted as a pageview or bot visit (unless filtered by bot detection)
❌ No — if the LLM accesses G2 data via API
G2 offers a partner API and B2B integration access (for vendors and GTM tools)
These server-to-server API calls do not count as web traffic
No browser or bot hits G2’s public site
Won’t register in tools like Semrush or Google Analytics
Kejal S.
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Thanks Alan H.. This is one of those facepalm moments when after asking the question you realize you could have just asked chatgpt that question and self-served
Alan H.
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Ha nothing wrong with a little human input!
Petr C.
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Hi, I would add that all LLM have some indexing structure for data they scrape. And G2 will propably rank high. So if you have good G2 reviews you really increasing chance that you will be recommended by LLM.
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