I need a little advice. I'm becoming increasingly frustrated with HubSpot, specifically the CRM, and after a recent customer service experience, I'm looking to move away from it. Does anyone have experience with Attio or another CRM they'd recommend? Anything I should watch out for? Or are they all that bad? I'm still early in my founder journey, so I don't have the budget for Salesforce. If you are a sales person or work for a company. PLEASE dont sell me. I want real advice from people who have use the tools. 🙂 Thanks in advance!
Hi Jordan, while I didn’t use it for a CRM (SFDC was ingrained), I did successfully implement DevRev as an AI-native customer service system. DevRev had, at the time, effectively all the functionalities of a CRM that we actually used (SFDC is a swiss army knife, but most people just use one or two implements), it understood accounts, could track opportunities, create reports, etc. Depending on where you are at, I think it’s a fine CRM all the way up to around $20M in ARR, and possibly beyond. Being AI-native also means you can have it perform a lot of things autonomously.
I'm not a fan of Attio, we switched off from hubspot and weren't impressed. The customer service and lack of documentation made it challenging. We ended up building one out that we launched, its more ai-native. Happy to share what we've built if you want to take a look at it
We have been switching alot of people to it from hubspot for your exact reasons
Alex F. and Nicholas P. Could I connect with you?
Attio isn't going to create simplicity or ease for you. Nick and Alex are already pointing you down the path…but I'd stick with HubSpot and have them rectify your needs.
also, what your team structure is ? do you have a revops person etc? I switched from hubspot to attio and back myself like Nicholas P.. That said there are other CRMs I'd be quicker to switch to if we didn't have so much set up in hubspot already and plan to do a lot of connecting
I'm actually a very small company right now, so moving platforms would be pretty straightforward. 🙂 My background is in RevOps and Marketing Operations, and throughout my career I've worked primarily in Salesforce environments, building workflows, integrations, lead management, and the processes around them. My frustration isn't because I don't know how to use HubSpot. It's that I keep running into limitations and finding that even fairly basic functionality is behind another upgrade. It feels like I'm spending more time working around the CRM than actually using it. At this stage, my business is pretty simple. I need a CRM that can handle things like: • Importing and managing lists • Call notes and activity tracking • Lead scoring and prioritization • Custom fields • Marketing integrations so I can measure what's working • Deal, proposal, and meeting management • A solid foundation that can scale as my business grows I've honestly gotten so frustrated that I've been managing much of it manually outside the CRM. I know that's not ideal, but it's been faster than fighting the tool or constantly being contacted by sales. 🙂 I'm less concerned with having hundreds of features and more interested in something that handles the fundamentals well without feeling restrictive. I've even considered building something in Notion, but as a founder I'd rather spend my time growing the business than trying to build the perfect CRM. That's why I'm asking here. I know there are a lot of smart people in this community who are a few steps ahead of me, and I'd love to learn what to avoid or try.
Jared R. Jordan Full Use Case Breakdown Our goal is always the following: Clarity, Consistency, and Certainty To achieve this, we need a system that is simple, scalable, and robust enough for us to accomplish our goals. The reason why we like Close CRM for so many use cases is that the dialer is directly inside of the CRM, the lists are the easiest to use and can have a ton a depth when the account structure is set up properly, and workflows can be sent directly from the reps. The only exception where close CRM does not work well for most teams that we work with is if you have complex object associations (for example - you sell enterprise saas, do outbound to a company which has 5+ contacts in which you are selling multiple deals to and contacts are not associated with multiple deals.) We have nearly the same set up in close for people ranging from b2b, b2c, d2c, etc. Typical team size is complete start up to 80+ million. Once you really need to get all of your data in one place hubspot becomes much more useful, but you have to have a team working on that non stop to ensure it is set up correctly and continues to report correctly
