*Signal Over Noise* (signalovernoise.app) *What:* AI operations layer for D2C subscription brands. The context that actually runs the business (why month-two churn moved, which cohort responds to what, what you tried in 2023 and why it failed) sits in six people’s heads and forty Notion pages. We hold it and work from it. Pulling the cohort cut, diagnosing where retention actually broke, drafting the brief off what the business already knows instead of from a blank page. Not a chatbot pointed at your Notion. It understands how the business works and then does the work. *Who it’s for:* consumer subscription brands, roughly £5-100M. Pet, meal kits, supplements, beauty, consumer health, fashion with real repeat purchase. *Why us:* I operated these businesses for 15 years before building this. Simple Online Healthcare £60M to £155M, Bella & Duke £2M to £25M ARR. We built early versions of this in-house at both Simple Online Healthcare and Nature’s Menu. This is the productised version. Johannes (CTO) and Julian (data science) round out the founding team. *Traction:* live with pet food, fashion and supplements brands, more onboarding now. *Ask:* most of you sit in B2B GTM so probably aren’t the buyer, but you’ll know people who are. If you run or advise a consumer subscription brand, 30 days free, no card, no demo call. And if someone springs to mind, an intro is worth more to me than a signup. Around in thread. Happy to get into retention math, cohort economics or subscription pricing architecture with anyone who’s in it.
